Consumer Psychology

PART B DEFINITION Consumer psychological science is a specialty bea that studies how our thoughts, beliefs, feelings and perceptions put up how sight obtain and relate to goods and services. unrivaled formal definition of the field describes it as the study of soulfulnesss, groups, or organizations and the processes they workout to select, secure, use, and lock up of produces, services, experiences, or ideas to satisfy necessitate and the wallops that these processes put one across on the consumer and lodge. STAGES IN CONSUMER DECISION qualification PROCESS CONSUMER INDIVIDUAL FACTORSConsumer individual agentive role is divided by five. date, occupation, economic agency, modus vivendi and personality. This five factors is affected to consumer look to buy same product or services. Age Age and life-cycle score potential impact on the consumer get behavior. It is obvious that the consumers heighten the get of goods and services with the passage of sequence. Fam ily life-cycle consists of unlike stages much(prenominal) young singles, married couples, unmated couples and so onwhich help marketers to develop appropriate products for for each one stage. 00 confident(p) product affects to this categories because when adult, people be supple doing some dramatic play and they need 1ooPLUS because 1 0 0 P L U S scientifically-testedi sotonic formulation of doughs, electrolytes and wet enables faster and more effective hydration, indeed enhancing a persons capableness to perform at his or her peak. In fact, in a recent study, 100PLUS was clinically proven to rehydrate and re-energise faster, and provides 43% more endurance, than piss alone.Read withal Memory ForgettingThe advertise also dejection attract consumer to buy this product because they use number 1 badminton player Dato leeward Chong Wei in the advertisement. This great deal attract people because gayy people use Dato Lee Chong Wei as their idol. short letter The occupa tion of a person has crucial impact on his buying behavior. For causa a manger in sport center selling 100PLUS product in the business to collect more profit. This is because they endure that when people sports, they need to cover spikelet their naught and 100PLUS product is suitable in this placement. Economic Situation Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is spunky then he impart purchase more expensive products. On the different hand, a person with low income and savings will purchase inexpensive products. However, 100PLUS product is suitable to all economic situation status because the price is not expensive. Beside that, they use Dato Lee Chong Wei in advertising give rise this product is more popular that the other(a) product. LifestyleLifestyle of customers is another import factor touching the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is convey by the things in his/her surroundings. It is stubborn by customer interests, opinions, activities etc and shapes his whole example of acting and interacting in the world. When people lively in sporting, they need a carbohydrate water to make they still have energy to continue sports. community hwo prompt in played badminton also loving to the advertisement because they want to became like Dato Lee Chong Wei. Personality Personality changes from person to person, time to time and place to place. Therefore it substructure greatly influence the buying behavior of customers. Actually, Personality is not what one wears earlier it is the totality of behavior of a man in different circumstances. It has different characteristics such as dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for detail product or service. This also can attract people who like to do something challenging because they need energy to sound vigorous.MOTIVA TION AND GOAL People who drink 100Plus will motivate they self because it will bring back they energy to achieve they goal. dent PERSONALITY Brand personality is the way a score speaks and behaves. It means naming human personality traits/characteristics to a spot so as to achieve differentiation. These characteristics signify brand behaviour through twain individuals representing the brand as well as through advertising, packaging, etc. When brand word-painting or brand identity is expressed in terms of human traits, it is called brand personality.Advantage-already popular in Malaysia, has many flavor, prepare energy quickly easily to find. Disadvantage-100plus is provided isotonic water. CONSUMER IMAGERY Consumers have a number of enduring perceptions, or images, which are particulari relavant to the study of consumer behavior. These accept the image they hairgrip of themselves, and their perceived images of products and product categories, of retail stores, and of prod ucers. People will find 100Plus because they know that 100Plus is a isotonic drink and its to restore energy. 100Plus also more cheaper then another isotonic drink.MASLOWS HIERARCHY OF NEEDS surmisal 100 PLUS 100 PLUS Abraham Maslow is well renowned for proposing the Hierarchy of require Theory in 1943. This surmisal is a classical depiction of human motivation. This conjecture is based on the assumption that on that point is a hierarchy of five demand within each individual. The itchingncy of these inescapably varies. These five needs are as follows- Physiological needs- These are the underlying needs of air, water, food, clothing and shelter. In other words, physiologic needs are the needs for basic amenities of life.Safety needs- Safety needs complicate physical, environmental and emotional safety and protection. For instance- meditate security, financial security, protection from animals, family security, health security, etc. Social needs- Social needs include the n eed for love, affection, care, belongingness, and friendship. Esteem needs- Esteem needs are of two types internal prise needs (self- respect, confidence, competence, achievement and freedom) and external heed needs (recognition, power, status, attention and admiration).Self-actualization need- This include the urge to become what you are capable of bonnie / what you have the potential to become. It includes the need for ripening and self-contentment. It also includes desire for gaining more knowledge, social- service, creativeness and being aesthetic. The self- actualization needs are never fully satiable. As an individual grows psychologically, opportunities keep cropping up to continue growing. From this theory that 100plus at the esteem needs aim because people need it to restore energy to make they achieve what they target and make people proud to them.